Snacking on Data




University research project

︎ RESEARCH
︎ ADOBE INDESIGN 



A publication on the Darwin algorithm* used to collate Graze boxes; subscription boxes which are tailored to the customers’ likes and dislikes.

The publication was designed to replicate the output of a dot matrix printer with the visual language of coding present throughout.  Tracing paper was layered on top of pages with the binary code translations of text.

*Decision Algorithm Rating What Ingredient's Next





Decision
Algorithm
Rating
What
Ingredient's
Next




An enthusiastic designer who merges analogue and digital methods. Versatile and unafraid of experimentation, I am keen to test a variety of possible outcomes, with the aim of creating unique and striking designs. Mindful of the technicalities of graphic design, I have an eye for detail, producing work that is not only visually pleasing, but fit for purpose.